Communicating Education — Digital Learning for School Leaders

Communicating EducationNSPRA is proud to announce Communicating Education, a newly exapanded online media training and communication coaching program from David Voss, where you can learn the secrets of proactive media preparedness and communication strategies to advance your career as an effective school leader. Whether you are new to media relations or a long-time veteran who needs to get this training to your administrators, we hope you’ll take a look at this exciting new product. NSPRA Members receive 5% discount.

New Communication Survey Tool Partnership

SCoPEWe are excited to announce a new exclusive partnership with SCoPE (School Communication Performance Evaluation), a survey and detailed analysis program designed to inform and improve school communication.

The SCoPE surveys are aligned to NSPRA’s benchmarking project’s Rubrics of Practice and Suggested Measures. The surveys can be used system-wide or with individual schools.

NSPRA Members receive an additional 5% discount. Please contact SCoPE representatives at (844) 322-8675 or visit their website to learn more today.

NSPRA's Social Media E-Kit

NSPRA's New Social Media E-Kit

The deceptively small-but-mighty Social Media E-Kit features more than 30 links to some of the best, most practical advice from members and others on social media best practices. If this resource were in print, it would contain more than 400 pages of knowledge to refer to for all of your social media planning needs.

The Social Media E-Kit is free to NSPRA members and is available to download for $20 for non-members. Get your copy today!

All In page

All In for Public Education

All In for Public Education is NSPRA’s advocacy resource for those seeking strategies and tactics to build more support for public education.  Just about everyone agrees that public schools face more competition than any time in the past. Many also note that there is a well-planned and systematic effort to privatize and dismantle public education. Many pro-public education advocates have begun drawing a line and saying, “Enough is enough.”

The time to be proactive is now. If education leaders and their supporters don’t do it, who will? Check out this new resource which will be updated on a regular basis. You can also send your submissions for this new tool to

Introducing the NSPRA Gold Mine

NSPRA Gold MineNSPRA staff has digitized resources culled from members and others over the years. Visit the NSPRA Gold Mine, NSPRA’s newest member benefit. Most resources have been developed by other members in your position, dealing with the same issues you face.

The NSPRA Gold Mine is a free benefit for NSPRA members only.

An Exciting New Partnership...

PSTW logo 

...with NSPRA’s New National Consultant for Expanding Support for Public Schools, Dr. John Draper

Public Schools That Work (PSTW) is a new program for leading systems in the U.S. and Canada to increase support for public schools by providing positive information and inspiring stories that encourage and motivate staff to share the good news with their communities. This free program is open to NSPRA members and non-members alike. Learn more about how PSTW works, its benefits, and how to sign up.

Communication E-Kit for Superintendents

Communication E-Kit for Superintendents

Superintendents are responsible for all aspects of a school system, and that includes how the district listens to and shares with its community. In this practical toolkit, superintendents can quickly peruse tips to ensure their district is at the forefront of successful communication. You will learn how to defend the need for public relations, how to find the right school PR practitioner, and how to use the public relations function to help support learning and instruction. If you want to be able to validate the importance of communication in your school community, this is the e-kit for you. It is a brief resource to start and build a communication program for your schools. Download the Communication E-Kit for Superintendents for free in our online store.

Diversity Communications Toolkit

Diversity Toolkit coverReach every member of your school community with the new Diversity Communications Toolkit. No matter the size or socioeconomic makeup of your school or district, this resource is sure to benefit every school leader seeking to reach all publics. The toolkit contains customizable templates, strategies, examples and practices that NSPRA member districts have used to communicate with hard-tor-reach community members. As a benefit of membership, NSPRA members may download an electronic version for free, or purchase a print copy at a lower rate than non-members. Non-members may also purchase a download copy or opt for the print edition. Order today!

Benchmarking Toolkit

Benchmarking Toolkit coverProve and improve the value of school communication in your schools with a new toolkit, School Communication Benchmarking Toolkit: Rubrics of Practice and Suggested Measures. This breakthrough resource helps superintendents and school communicators measure the impact of their communication results as compared to other school districts’ communication programs.  The toolkit focuses on three areas: comprehensive communication programs, internal communication, and parent/family communication. Whether you prefer an electronic or a print version, find new ways to measure, expand, and improve your school communications programs. Order this economically priced resource today!

NSPRA's Common Core Communication Network

NSPRA's Common Core Communication Network

The go-to resource to communicate about the Common Core

NSPRA has compiled and developed resources to help school communication professionals build a better community understanding of the Common Core State Standards. NSPRA has reviewed numerous documents that should be helpful in developing communication strategies and tools for local school communities. These materials can save you time and give you more background on ways to approach this new communication for school leaders. NSPRA members can also join an email group on communicating the Common Core.

Check it out at!

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NSPRA Chapter Conferences and Events

New on!

NSPRA state chapters can now post their own conferences and events.  Post yours today, or view upcoming events near you.

Two NSPRA Blogs

blogs imageNSPRA: Social School Public Relations explores the use of social media to meet school communications goals. It is posted weekly by a team of member bloggers who share their expertise and experience with social media tools. Sign up for email updates on the blog homepage.

Always Something is written by NSPRA Executive Director Rich Bagin, APR, and addresses current education issues and related communication strategies. It appears monthly in eNetwork and you can sign up for email or RSS updates on the blog homepage.

August 27, 2016

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Communication Matters

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NSPRA Foundation

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Catch up on the latest from these NSPRA Blogs:

All In for Public Education

All In for Public Education is NSPRA’s advocacy resource for those seeking strategies and tactics to build more support for public education.

Public Schools That Work

Public Schools That Work (PSTW) is a new program to increase support for public schools by providing positive information and inspiring stories.