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As federal policies and executive orders continue to affect K-12 education, school communicators face growing challenges navigating legal, political and community dynamics. To help clarify this evolving landscape, NSPRA spoke with Mark W. Cheramie Walz, partner at Sweet, Stevens, Katz & Williams LLP, who advises school districts on legal compliance and risk management.
March 2025 Elevation article. Members only. From reshaping messaging to developing a multi-part video series, discover how on district helped restore the confidence of their community—and the key steps they took to get there.
School public relations is evolving—fast. As the education and communication landscapes shift, so do the responsibilities, challenges and opportunities facing school communicators. Findings from NSPRA’s 2024 Membership Profile Survey confirm what many in the field already know: The role of a school communicator is more dynamic and essential than ever.
Feb. 2025 Elevation article. Members only. In the world of school public relations, change is constant—but some shifts bring more uncertainty than others. Plus, access NSPRA's K-12 Federal Policy Tracker:
Samples and Resources
Access the members-only Samples and Resources page for ideas, samples and best practices on a variety of topics to inspire your own work and to help you tackle challenges.
The NSPRA Job Board is your hub for open positions in school PR and communications around the country. Free for all job seekers. Hiring NSPRA members can post job openings for free.
Enhance the awareness of your brand and connect with school communication professionals with NSPRA's sponsorship program.