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Candidate biography (as submitted by the candidate):
Kate Crowder, with 20 years at the Germantown Municipal School District in Tennessee, transitioned from a background in education as a math teacher in both middle and elementary schools to a leading role in communications. As the Communications Supervisor, she spearheads initiatives in staff development, community partnerships, and district storytelling, enhancing the profile of the district both locally and regionally. Named a 2024 NSPRA Front Runner for the Southeast Region, Kate's influence extends beyond local efforts. She has shared her expertise at various SPRAs and professional gatherings across the region. A former TNSPRA president, Kate is dedicated to fostering collaboration among her peers throughout Tennessee.
How can school PR professionals best advance our role as communication leaders, demonstrate communication accountability and build understanding of communication as a core management function?
"There’s nothing that amplifies a district’s performance quite like strong partnerships with its community, and school communicators are uniquely positioned to forge or strengthen these relationships. However, the tactical aspects of our job—managing social media, websites, newsletters, and videos—are often more visible, leading some administrators to overlook the strategic depth of our roles.
At the heart of effective school communication is a research-based strategy that resonates well with our academic counterparts. It’s essential to not only support your team and community, but also to use data to clearly demonstrate the success of your communications strategy. Whether it's through engagement metrics, feedback analysis, or direct outcomes, quantifying your impact helps elevate the role of school communications.
Moreover, the concept of 'admire and acquire' is more than just a phrase; it’s a powerful practice for advancing our roles nationwide. By actively sharing what works and collaborating on successful initiatives, we enhance our collective strength. You never know who might benefit from your insights or what innovative ideas others can offer in return. Therefore, I encourage all school communicators to share their successes and learn from each other—because when we share, we all grow stronger together."
What do you consider to be the major communication challenges facing districts/education organizations today, and what qualifications, skills and expertise will you offer as an Executive Board member to help NSPRA support members in addressing these issues?
"The most significant challenge facing districts today is the increasingly polarized political climate, which substantially influences both the operations and perception of public schools. We are witnessing new levels of unprecedented scrutiny and criticism, particularly from movements associated with school choice and parent voice. At first glance, these issues might seem aligned with the core functions of school communicators, but we diligently work behind the scenes to ensure that parents indeed have a voice and that our stakeholders feel they have choices in securing the best education for all students at the same time.
With extensive experience working in the diverse and dynamic environment of Memphis, Tennessee, I have honed my ability to navigate complex political landscapes and advocate effectively for educational priorities. My firm stance on key issues, even and especially when facing state legislators, demonstrates my commitment to upholding the values of public education. I am eager to bring this passion for advocacy and my track record of building bridges across various groups to a national stage, where I can further contribute in whatever way I am needed."
NSPRA’s mission is to be the leader in developing professionals to communicate strategically, build trust and foster positive relationships in support of their school communities. How will you support this mission as an NSPRA leader?
"Over the past decade, my commitment to lifelong learning has fundamentally shaped my approach to strategic communication. Embracing new tools, technologies, and innovative methodologies has not only enriched my professional skill set, but ignited my passion for professional development.
I am eager to engage with NSPRA chapters far and wide, not only as a presenter sharing my insights but also, and most importantly, as a participant eager to learn from the expertise of others. This reciprocal learning environment enhances our collective ability to stay at the forefront of strategic communication in education–together.
Furthermore, I believe in the merits of mentoring emerging leaders and school public relations professionals. By fostering their growth and encouraging continuous education in others, I aim to support NSPRA’s mission and ensure we all grow together in capability and impact."