Awards Nominate a Colleague School Communicator of the Year Award

Each year, NSPRA's National School Communicator of the Year Award, presented in partnership with Finalsite, honors one outstanding individual from the school public relations profession.

Eligibility for Nomination:

To be eligible for the National School Communicator of the Year Award, candidates must first be selected by their chapter as its Communicator of the Year based on their chapter’s selection criteria. This chapter award may be branded by another name but should reflect the highest award a school communicator can receive. In addition, candidates should be a current member of their chapter, hold a professional membership in NSPRA and plan to continue working in the profession.

This program is designed to recognize the outstanding leadership and contributions of active, front-line school communicators who work full-time in school districts or education service agencies. It is not designed to be a recognition of service at retirement. Current members of the NSPRA executive board are ineligible to receive this award.

For the first three award years (2024, 2025 and 2026), chapters may submit a past winner to allow the alignment of the chapter and national award cycle and criteria. By 2027, chapters should submit their current awardee.

Chapter leaders may complete an nomination form for their chapter nominee. Chapter leaders may also opt to have their nominee complete the application. No other person(s) should complete a nomination. Nominations for the 2025 award will open in January 2025.

Judging Areas:

The nomination form includes the submission of one essay of up to 300 words for each of the four judging areas: Leadership, Communication, Professionalism and Community Involvement (four essays total with each individual essay no more than 300 words in length).

Nominations may include supporting documentation of up to three supplemental items for each section. Each nomination must also include two letters of recommendation:

• One letter should be from the nominee's supervisor, superintendent or school board member.
• One letter may be from a chapter leader, such as the president or executive director.

Nominations must also include the updated résumé of the nominee as well as a professional headshot of the nominee.

Each judging area will be scored from 1 to 5, for a maximum of 20 points.

• Leadership: Describe how the nominee demonstrates leadership in successfully meeting the communication needs of their school system or educational service agency. Examples may include leading successful communication campaigns, overcoming an internal communication challenge or creating a robust strategic communication plan. Examples should include data-driven research, planning elements, implementation of strategies and tactics and evaluation measures showing outcomes. 

• Communication: Describe how the nominee demonstrates their strength in both personal and organizational communication. Examples may include evidence of persuasion, public speaking, the power of engagement or influence in decision making. Examples should include why the nominee’s communication strengths made a positive impact. 

• Professionalism: Describe how the nominee demonstrates a consistent effort toward increasing their knowledge and skills, providing professional development opportunities or being a mentor to others. Examples may include achieving accreditation in public relations (APR), participating in NSPRA’s Mentor Match program or serving as a speaker at the chapter or national level. 

• Community Involvement: Describe how the nominee demonstrates active participation in their local community and an understanding of regional, national and international issues. Examples may include going above and beyond their daily work commitments by volunteering in their local community, organizing a fund-raising event for their community or writing an article that demonstrates broad knowledge of the complexities of public education. 

All activities or accomplishments must have taken place within the previous five years. Additionally, the nominee must have the ability and skills necessary to represent school communications in a professional manner, including but not limited to high-quality written communication and public-speaking skills. The nominee should maintain the highest standards of personal conduct and recognize that their personal conduct is held up to public scrutiny. 

Award Benefits:

• All nominees and finalists will be recognized individually on stage at the NSPRA Seminar during the first General Session. The SCOY awardee will be a surprise announcement and receive a physical award.
• The four finalists will be asked to provide a panel presentation at that same Seminar.

The winner will receive:

• National recognition through NSPRA publications, website and social media.
• Notification of the winner’s local media outlets, superintendent and school board
• Free registration and travel expenses for the subsequent NSPRA Seminar (expenses include airfare, four nights at the conference hotel and per diem for meals).
• Listed as a national speaker on the NSPRA website for one year.
• Represents NSPRA at national events such as serving as an exemplar on the LFA Public Schools Week panel.
• A $1,000 scholarship donation to their choice of an education foundation or school.

Judges:

• A blue-ribbon panel of judges who are NSPRA’s past winners of the Presidents Award, the Barry Gaskins Mentor Legacy Award, Bob Grossman Leadership in School Communications Award and the current NSPRA president.

Timeline:

• April 1: Deadline for chapter leaders to complete the application to submit their respective nominees for the National School Communicator of the Year Award. Chapter leaders may also opt to have their nominee complete the application.
• May 1: Four finalists are selected and announced.
• June 15: Four finalists submit videos in response to a prompt question related to the school communications profession.
• July: The National School Communicator of the Year is announced and all chapter winners are honored on stage at the NSPRA Seminar during the first General Session.

Questions? Contact NSPRA Executive Director Barbara M. Hunter, APR, at bhunter@nspra.org.

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Previous Recipients

2024 National School Communicator of the Year

In 2024, Dirk Tedmon, APR, executive director of marketing and communications for Eden Prairie Schools in Eden Prairie, Minn., was named the inaugural recipient of the National School Communicator of the Year Award.

Read More About Dirk

Read more about the 2024 finalists and nominees below.