About NSPRA
Become a Member
NSPRA’s Gold Medallion Award is the top national competition in North America recognizing superior school public relations programs and campaigns grounded in strategic communication best practices. As this is a highly competitive award, entrants are encouraged to watch NSPRA's webinar on "How to Prepare a Gold Medallion Entry" and review past Gold Medallion winners for an overview of the award process and successful entries.
Winning entries are recognized nationally and awarded Gold Medallions at the NSPRA National Seminar each year. Winners also receive a 100% authenticated, always up-to-date digital badge that can be added to LinkedIn profiles, email signatures, websites and more.
Submit an Entry
Information on how to submit a Gold Medallion Award entry, judging information, eligible submission categories and more can be found below.
Strategic programs, projects and campaigns submitted for Gold Medallion consideration must be entered in one of six categories, listed below. In each category, judges may select one winner, more than one winner or no winners.
Programs/projects/campaigns must have been underway or completed between March 2024 and the contest deadline of March 7, 2025. For Bond/Finance Campaign entries, all voting results must be final by the contest deadline to be eligible for an award that calendar year.
Gold Medallion entries must be submitted as a single PDF file in the online awards submission system. The entry is limited to no more than 26 pages.
An entry must include:
An entry may include:
Entries typically are organized in the following manner:
Review entries from the most recent Gold Medallion Award winners before preparing your entry.
NSPRA uses as judges a variety of association members and public relations professionals who are experienced, award winning and accredited. Judges' identities are kept confidential. When reviewing entries, they judge each entry:
During the review of an individual entry, judges score the entry against the following criteria:
Entries may be scored higher for unique attributes such as being easily replicable as a best practice, supporting student achievement and clearly demonstrating communication accountability. Entries may be scored lower for missing required elements, for poor writing and for not being organized around the four-step strategic PR planning process.
Gold Medallion Award entries must be submitted at www.nspra.org/award-apply.
When filling out the entry information, be sure to indicate whether the entry should be automatically entered into the Golden Achievement Award contest (free of charge) if it is not selected for a Gold Medallion Award.
NSPRA staff will notify all Gold Medallion entrants as to the status of their entries via email in April. Winners also will be notified by phone. Entrants may request a summary of judges’ comments by emailing awards@nspra.org no later than July 30. Summaries will be provided in late August/September.
Those who win a Gold Medallion Award will be:
Each year more than 100 experienced communication professionals from around the country volunteer to serve as judges in NSPRA's National School Communication Awards contest using a set of established criteria based on industry best practices. NSPRA staff coordinate the contest but do not serve as judges.