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NSPRA Membership "Make Your Case" Toolkit

Make Your Case Toolkit

As the leader in school communication, the National School Public Relations Association serves more than 2,900 school communication professionals and education leaders like you across the United States and Canada. NSPRA members enjoy:

🌟 25+ FREE professional development webinars each year on best practices, the education landscape, communication strategies and more.

📰 A curated collection of the latest news, articles and trends in education and public relations delivered to your inbox weekly.

📊 Expert knowledge reports that provide in-depth insights on hot topics and timely issues.

📚 A library of communication samples, resources, templates and award-winning communication plans.

💼 Access to salary and career surveys.

Need a little help to convince your supervisor or demonstrate the value of an NSPRA membership to your board? Check out our "Make your Case" toolkit below and customize as needed! You can also schedule a 15-minute Zoom meeting with NSPRA Professional Development and Member Engagement Manager Melissa McConnell for more advice or to ask any questions you may have about NSPRA membership.

NSPRA Academy

STEP 1: Provide examples of how NSPRA membership will help you not only to grow professionally, but also to elevate the communication and engagement efforts of your district or organization.

Examples include access to:

  • A library of communication samples, resources, templates and award-winning communication plans on topics like finance campaigns, budget communications, crisis response, community engagement and more.
  • Expert knowledge reports that provide in-depth insights on hot topics and timely issues like overcoming false information and generative artificial intelligence in communication and education.
  • 25+ FREE professional development webinars each year on best practices, the education landscape, communication strategies and more. 
  • An expanded network of colleagues, experts and industry leaders.
  • A curated collection of the latest news, articles and trends in education and public relations delivered to your inbox weekly.

NSPRA Academy

STEP 2: Emphasize the value of NSPRA membership. You won’t find a better investment of time and money that benefits both your district and your professional knowledge and development—all at one organization. With memberships starting around $200, becoming a member of the only national association for school communicators breaks down to a cost of less than $25/month.

Membership allows you to:

  • Expand your professional development connections and tap into a community of peers to ask questions, get advice from or bounce ideas off of.
  • Elevate your skillset and expertise to provide strategic counsel to your district and leadership on communication and engagement efforts.
  • Stay abreast of the latest trends and issues in communication and education.
"The resources available to members are so helpful. Having access to samples, templates and the experiences of others has helped me develop and grow my own skills. In addition, the forums and community cohorts are great for asking questions or seeking mentors."

- NSPRA 2022 Member Survey

NSPRA 2022 Seminar attendees.

STEP 3: Make your case in writing. Download sample messaging and customize as needed to help your boss or board understand how the resources and professional development opportunities provided with NSPRA membership will help enhance the effectiveness of your school communication programs and initiatives. 





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