As we count down to School Communicators Day 2026, we’re pairing recognition with something just as important: opportunities to learn, connect and grow in your role.

The challenge with school surveys usually isn’t collecting responses. It’s designing questions that turn feedback into usable insight. When questions lack clarity, the data lacks clarity. And when the data is unclear, decisions start relying on assumptions.
 

This April marks my first APR Month, and it feels surreal. After all, it was only a year ago that I finally broke through my fears and trepidations and earnestly began the climb to the APR summit. 

Each April, APR Month highlights the meaning and impact of accreditation in public relations across the profession, and the experiences behind the credential.

See how one district is bringing to life a student-led storytelling initiative grounded in research.