National Hispanic Heritage Month, Sept. 15 - Oct. 15, honors the cultures and contributions of Americans who identify as Hispanic or Latino/Latina/Latinx. In 2021, NSPRA social media channels shared content that paid tribute to the generations of Hispanic and Latino Americans, past and present, who have positively influenced and enriched the field of public relations, this association and the nation during the month. NSPRA members were invited to join the celebration by submitting examples of how their school district or organization celebrated Hispanic Heritage Month.

NSPRA compiled the submissions from members and invites you to review below. See how your colleagues recognized the month and perhaps even find some inspiration for your own celebrations next year!

Student and Staff Recognition

Many NSPRA members' districts and organizations celebrated the month by recognizing Hispanic and Latino/Latina/Latinx students and staff members. From videos to social media posts, highlighting the unique and individual stories complemented overall celebration plans for the month.

• Student recognition (Facebook): Enumclaw School District, Enumclaw, Wash. (pictured) 

• Student recognition (Facebook/video): Ulster Board Of Cooperative Educational Services, New Paltz, N.Y.

• Staff recognition (website and social media): Chief Leschi Schools, Pallyup, Wash.

• Staff recognition (Facebook/video): Region 10 Educational Service Center, Richardson, Texas 
• Student and staff recognition (video): Schaumburg School District 54, Schaumburg, Ill.
• Student and staff recognition (Facebook): Putman County School District, Crescent City, Fla.

Visual Displays

Many schools celebrated the month by recognizing important and inspirational Hispanic and Latino/Latina/Latinx leaders throughout history through visual displays in hallways, classrooms and cafeterias.  In the Enumclaw School District, the high school diversity club led these efforts, involving their students in their district's plan to recognize the month. 

• Visual Display Example 1: North Thurston Public Schools, Lacey, Wash. (pictured)
• Visual Display Example 2:  Enumclaw School District, Enumclaw, Wash.

Website pages and broadcasting morning announcements in both English and Spanish were also shared by NSPRA members as ways their districts helped recognize the month. 

Why We Celebrate

NSPRA's mission is to develop professionals to communicate strategically, build trust and foster positive relationships in support of their school communities. Last June, the NSPRA Executive Board adopted a set of values aligned with this mission. Among them is the value of being an inclusive association that embraces the diversity of members and empowers members to champion equity and anti-racism in the communities they serve. NSPRA looks forward to celebrating members’ diversity throughout the school year ahead.