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Author: NSPRA Staff/Thursday, August 1, 2024/Categories: News
In today's ever-evolving education landscape, the role of school communication professionals is more dynamic than ever. The National School Public Relations Association Academy is uniquely designed to deliver targeted learning in specialized areas of school public relations practice to a cohort of peers who will regularly meet over time, resulting in a powerful network and professional growth. Read more about the three NSPRA Academy tracks that are now enrolling:
NSPRA Academy Tracks for School Communication Professionals
Whether you're just starting out in the school PR field or have up to 14 years of experience, NSPRA Academy's New Professionals Track and Mid-Career Track provide specialized learning to help navigate the latest issues, challenges and trends in education and communication. Each track is tailored to align with levels of experience and include both virtual learning modules and in-person options.
New Professionals Track
0-3 years of experience in school PR
The New Professionals track is ideal for:
🌟 Practitioners new to the communications field or who are in the early stages of their first communications role
🏫 School PR professionals who have a background in communications but are new to education
🖋️ Journalists-turned-school PR professionals
👩🏫 School communicators who transitioned to the role from an education background
Learn the critical skills, training and knowledge important to the role like conducting research effectively, navigating the political realities of school boards and communities, crafting templates and resources to support daily and crisis communications, and much more.
Mid-Career Track
4-14 years of experience in school PR
The Mid-Career Track is ideal for practitioners who are looking to:
📊 Deepen their strategic expertise and research knowledge
🚨 Enhance their crisis communication and planning skills
💻 Stay updated on and learn more about the latest digital engagement tools
🌟 Advance their leadership skills
💡 Explore innovative solutions to further their districts' mission and goals
Delve into best practices for conducting secondary and primary research, how to identify metrics to set measurable objectives for strategic communication plans, determining the best media strategies based on the complexities of today's communication landscape, better assess and refine budgets and timetables, and much more.
"I am so grateful for the resources that were shared, and the time, space, and encouragement that was provided to dig into them. Also, I was super-impressed with the facilitation of online learning!"
- 2023-24 NSPRA Academy Participant
Need help demonstrating the value of NSPRA Academy to your leadership or district? Check out our "Make Your Case" toolkit!
Make Your Case Toolkit
Learn More and Register
NSPRA Academy Track for Superintendents Without a District Communications Staff
If you're a district leader without a communications staff, it's critical you stay up-to-date on best practices related to crises communication, new and innovative approaches to messaging, community engagement and more.
Elevate your communication efforts this year by enrolling in the 2024-25 Superintendents Track of NSPRA Academy, the National School Public Relations Association program that takes a deep dive into some of the most important elements of school communication for superintendents who don't have a professional communicator on staff.
Participants will learn how to:
🔍 Effectively review, measure and strengthen your district's current communication practices.
📝 Develop a plan for consistent communication with employees across the district.
🛠️ Evaluate and leverage communication tools strategically to streamline efforts and elevate results.
🚨 Develop an effective crisis communication plan that includes processes and procedures, scripts and more.
👥 Better understand and define clear and appropriate communication boundaries for school board members and other district leaders.
🤝 Strengthen communication and engagement efforts with the community around bond and ballot issues.
"One of the reasons my district continues to be successful is because of our strategic communication efforts that have been so influenced by the best practices, research and professional learning opportunities that NSPRA offers."
- Rosanna Mucetti, Ed.D., Superintendent, Napa Valley (Calif.) Unified School District
Questions about the Academy? Email pd@nspra.org.
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