Each year the National School Public Relations Association recognizes up to 25 superintendents as "Superintendents to Watch." 

Honorees are school district leaders who have fewer than five years of experience as a superintendent and who demonstrate dynamic, fast-paced leadership with strong communication at its core. They use communication technology in innovative and effective ways to engage and inform their school communities and to expand two-way communication and outreach efforts.  

Nominees should have:

• Fewer than five years of cumulative experience as a superintendent of schools in a school district/school board system(s) at the time of nomination;
• Implemented a communication program for the district that includes the use of new communication technology as well as more standard communication tools;
• Integrated communication goals and strategies into the district’s strategic plan; and
• Active, visible involvement in the district's communication effort (e.g., tweets, blogs, participates in face-to-face engagement activities, responsive to media requests, models good communication for staff).

Nominees do not have to be an NSPRA member.

Selected superintendent honorees are recognized on the NSPRA website, in an NSPRA e-newsletter and on NSPRA social media. They also receive a special certificate during the Superintendents' Luncheon at the annual NSPRA National Seminar. 

Submit a Nomination

Nominations are due Wednesday, Aug. 31, 2022.  

For more information about this program, contact Communication Specialist Sarah Loughlin at sloughlin@nspra.org or 301-519-1221. 

View a list of current and past Superintendents to Watch honorees.