School public relations is evolving—fast. As the education and communication landscapes shift, so do the responsibilities, challenges and opportunities facing school communicators. Findings from NSPRA’s 2024 Membership Profile Survey confirm what many in the field already know: The role of a school communicator is more dynamic and essential than ever.

That's why having reliable industry benchmarks is critically important. Whether you're assessing your department’s budget, planning your next career move or advocating for additional resources, understanding the current landscape and trends is invaluable.

Conducted earlier this winter, the survey gathered data from NSPRA members to track key trends in job responsibilities, salary ranges, department structures, communication budgets and more. These insights not only provide school PR professionals with critical benchmarking data but also guide NSPRA in its mission to develop professionals who communicate strategically, build trust and foster positive relationships in their school communities.

By analyzing the data, NSPRA ensures its initiatives align with the evolving needs of school communicators and with four key goals of its 2021-2024 strategic plan:

• Be known as the leader in school communications
• Grow and retain membership
• Ensure efficient, effective and up-to-date systems
• Deliver relevant, high-impact programs

We invite you to access the report below, available in full exclusively to NSPRA members.

2024 Membership Profile Survey Results

Non-members can access an abridged version of the report at https://www.nspra.org/About-Us/NSPRA-Press-Room/Profile-of-a-School-Communicator-2024.

Dive deeper into the trends shaping school PR today—watch live!

Join us for a free, member-exclusive webinar, where we’ll break down the latest findings from the 2024 Membership Profile Survey, including salary trends, evolving roles and the top priorities influencing communication strategies across school districts.

School PR Today: Trends From NSPRA's Member Profile Survey Webinar