From pre-crisis planning to post-crisis recovery, the Crisis Communications track of NSPRA Academy offers a comprehensive framework to help school communicators anticipate challenges, build trust and lead with confidence.

Submit a session proposal and/or apply for a scholarship to attend the largest communications-focused professional development event for school public relations professionals and education leaders.

From satellite phones and two-way radios to visiting student homes and setting up camp at a local radio station powered by generators, school communicators in districts throughout the southeastern United States found themselves providing more than just critical updates to their school communities during two hurricanes. For many, the information served as a lifeline as they navigated fear, loss and uncertainty.

In September 2023, Santa Clara (Calif.) Unified School District (SCUSD) administrators wondered if their school system’s values of kindness and compassion were becoming lost. Informal observations suggested that emerging issues and trends in the area and around the world were negatively impacting the district’s culture and climate. Here's what they did about it.

NSPRA has curated a number of resources to help with members with school communication efforts this election season.