From pre-crisis planning to post-crisis recovery, the Crisis Communications track of NSPRA Academy offers a comprehensive framework to help school communicators anticipate challenges, build trust and lead with confidence.

From satellite phones and two-way radios to visiting student homes and setting up camp at a local radio station powered by generators, school communicators in districts throughout the southeastern United States found themselves providing more than just critical updates to their school communities during two hurricanes. For many, the information served as a lifeline as they navigated fear, loss and uncertainty.

Weather-related communication samples and resources are available on the NSPRA website to support school communities during the current hurricane crisis in the southeastern United States.

NSPRA offers five strategies for school public relations professionals when preparing for communications during challenging times.

When a crisis occurs, school district stakeholders and others expect transparent, timely and accurate information. Is your district and staff prepared?