In September 2023, Santa Clara (Calif.) Unified School District (SCUSD) administrators wondered if their school system’s values of kindness and compassion were becoming lost. Informal observations suggested that emerging issues and trends in the area and around the world were negatively impacting the district’s culture and climate. Here's what they did about it.

Offered in partnership with AASA, The School Superintendents Association, the program is designed exclusively for school PR professionals and their superintendents.

NSPRA has curated a number of resources to help with members with school communication efforts this election season.

Heidi Vega, APR, isn’t just stepping into the role of NSPRA president. She’s bringing with her a journey of passion, resilience and a drive for purpose. Vega, who takes office in October, will serve as first Latina president in the association’s 89-year history.

Nominations for NSPRA's Superintendents to Watch and Emerging Leaders Award are due soon. Nominate a deserving colleague (or yourself!) to receive national recognition.