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NSPRA Plus About NSPRA
Leadership for Public Trust is a joint NSPRA and AASA professional learning experience for superintendents, school communication leaders, and district leadership teams who must lead collaboratively during critical moments.
School communications work can look very different depending on your role, your team and the communities you serve. This fall, NSPRA Academy offers focused learning built around the real work school communicators are navigating every day.
NSPRA is proud to announce recipients of the 2026 National School Communication Awards! This year, districts and education organizations from across the country submitted work showcasing the creativity, strategy and impact of school communication professionals and education leaders.
As part of NSPRA’s AANHPI Heritage Month series highlighting member reflections on identity, representation and the power of storytelling in school communities, school PR veteran and NSPRA past president Frank Kwan, APR, shares a personal essay on his journey from broadcast journalism to school public relations, and the importance of telling the stories he never saw growing up.
Throughout AANHPI Heritage Month, NSPRA is sharing member reflections on lived experiences, belonging and connection in school communities. School communicator Sapna Kollali explores how culture, identity and lived experience shape the way families connect with schools and why communicators must recognize those differences to build trust.