What do journalists really wish school public relations professionals understood before hitting “send” on that pitch or press release? For three former Emmy Award–winning television journalists now serving in chief communications roles for South Carolina school districts, the answer comes from lived experience on both sides of the story.

Happy Public Schools Week! There’s no easier way to join the celebration than by using the ready-to-go toolkit from the Learning First Alliance.

Throughout the month, we’re sharing stories and perspectives from NSPRA members that honor lived experiences and explore how communication can foster belonging in our schools and communities all year round.

In honor of Black History Month, NSPRA Vice President of Diversity Engagement Janine Thorn reflects on the meaning of the Beloved Community and the courage required of school communicators to build it.

"NSPRA at 90: Stories That Shaped Us" is a seven-episode limited series podcast celebrating NSPRA’s 90th anniversary through the stories, milestones and moments that have helped define school communication over the past nine decades.