January 2025 Elevation Article: For years, I hammered away, people pleasing my way from project to project with little regard for my limitations and sense of self. And it wasn’t serving the long game.

Working in communications—particularly in education—school public relations professionals face a unique vulnerability to burnout. 

In September 2023, Santa Clara (Calif.) Unified School District (SCUSD) administrators wondered if their school system’s values of kindness and compassion were becoming lost. Informal observations suggested that emerging issues and trends in the area and around the world were negatively impacting the district’s culture and climate. Here's what they did about it.