Working in communications—particularly in education—school public relations professionals face a unique vulnerability to burnout. 

Save the date for the largest communications-focused professional development event for school public relations professionals and education leaders. Plus, submit a session proposal to share school PR success stories, challenges and best practices with your colleagues!  

NSPRA President Heidi Vega, APR, a veteran of the U.S. Air Force, talks about how her time in the military helped shape her school PR career path and shares a Veterans Day message with members.

From satellite phones and two-way radios to visiting student homes and setting up camp at a local radio station powered by generators, school communicators in districts throughout the southeastern United States found themselves providing more than just critical updates to their school communities during two hurricanes. For many, the information served as a lifeline as they navigated fear, loss and uncertainty.

In September 2023, Santa Clara (Calif.) Unified School District (SCUSD) administrators wondered if their school system’s values of kindness and compassion were becoming lost. Informal observations suggested that emerging issues and trends in the area and around the world were negatively impacting the district’s culture and climate. Here's what they did about it.