As federal policies and executive orders continue to affect K-12 education, school communicators face growing challenges navigating legal, political and community dynamics. To help clarify this evolving landscape, NSPRA spoke with Mark W. Cheramie Walz, partner at Sweet, Stevens, Katz & Williams LLP, who advises school districts on legal compliance and risk management.

School public relations is evolving—fast. As the education and communication landscapes shift, so do the responsibilities, challenges and opportunities facing school communicators. Findings from NSPRA’s 2024 Membership Profile Survey confirm what many in the field already know: The role of a school communicator is more dynamic and essential than ever.

Nominations for the 2025 Barry Gaskins Mentor Legacy Award, Bob Grossman Leadership in School Communications Award, NSPRA Presidents Award and Learning and Liberty Legacy Leaders Recognition are now open.

Join us on July 20-23, 2025, at the Washington Hilton in the vibrant Dupont Circle neighborhood of Washington, D.C., for the largest communications-focused professional development event for school communication professionals, superintendents and education leaders. 

Propelled by strategic guidance of the Executive Board and the dedication of its staff, the National School Public Relations Association made significant strides forward in 2023-24.